AR Production

Here is how this works in practice. We give augmented reality production services in Poland, combining live-action capture with real-time digital overlays, tracked graphics, and interactive 3D elements. AR work bridges filmed footage and computer-created content. It depends on a deep pool of real-time-graphics talent — an area where Poland is exceptionally strong. The country's games and visual-effects sector, with worldwide known studios such as CD Projekt Red and the Oscar-nominated animation house Platige Image in Warsaw, supplies the engineering and creative skills that AR production demands.

Here is the short of it. Our teams handle camera tracking, marker and markerless sign-ups, and integration with engines such as Unreal, producing AR content for brand campaigns, broadcast graphics, events, and applications. We shoot at today's facilities including ATM Studio in Warsaw and on location across the country.

Here is the breakdown. AR production in Poland mostly needs the same location authorisations as conventional filming where live capture is involved. We set up permits with Film Commission Poland and the regional film commissions. Qualifying AR and post-prod costs can fall within the 30% cash rebates administered by the Polish Film Institute (PISF). This makes Poland an efficient base for in tech demanding interactive work. The maturity of the Polish real-time-graphics industry means pro crews — tech artists, engine developers, and tracking supervisors — are readily ready.

Here is what that looks like on the ground. For global shoots we advise on work permits for visiting tech staff, the złoty, and 23% VAT. With Poland in the EU and Schengen, gear and staff move freely, and our team manages the AR pipeline from capture through to interactive delivery.